Thinking about how can you maximise your profit in 2018? Here's why lowering costs may be your best option.
We’re mid-way through January and businesses are settling back into working life. With a promising improvement in the economy this past year, many businesses are hopeful for 2018 to be a profitable year.
January is usually a slower month, and many of us begin planning for the marketing campaigns we will run later this year. Unfortunately, this is also a month where budget changes happen, and that can restrict the budgets for marketing campaigns.
We look at 5 ways you can maximise your profit in 2018, without breaking the bank:
1) Use Roller Banner Stands
Roller banner stands are a great value for money option when you’re looking to promote your business. With banner stands starting as low as £39.50, they are one of the most economical displays currently on the market. Roller Banners are lightweight, making them easily portable and reusable for many applications. This is great for brand visibility as branded banners can be taken to different shows and events. The banners feature a large surface area, with double sided options giving you maximum exposure in your chosen environments.
2) Impress with Large Graphics
Pop Up Stands are a brilliant way to steal the show at any exhibition. With large graphic panels attached to concertina aluminium structures, these exhibition stands are easy to set up and take down for repeated use. Pop Ups come in a range of sizes, from 3x1m to 3x5m, with hard carry cases as standard for bundles. We print bespoke designs direct to the material, giving you the ultimate creative license for your display.
3) Buy the Frame, Switch the Graphic
Fabric display stand solutions have made a comeback in the last year, with advancements in dye sublimation technology. Many businesses are turning to fabric stands as an alternative display to traditional banners. This is down to the durability of the framework and reusability of the printed graphic. The graphics are machine washable, and can be folded like regular clothing making them easy to transport too.
4) Think Double
One double sided graphic will always be cheaper than two single sided graphics. In any possible application where you can use one frame rather than two, it’s best to utilise a double sided graphic. This option is available for roller banners, pop ups and fabric displays so you can make the most of design space available.
5) Choose Items with Multiple Applications
One advantage with many of our products is that they have multiple applications, for instance our counters, don’t just hold literature – they are wrapped with tension fabric which can be branded and customised. This can supplement your existing display, offering you an opportunity to include information, location or contact details. Our Straight Fabric Displays have been used as photographic backdrops by professional photographers, who would also use these stands at their industry trade shows.
Minimising costs through either reuse, or making the most out of a single display is an effective strategy for increasing profit. If you wish to further increase profit through increased revenue, stay tuned as we’ll be writing a blog next week on maximising profit through the use of exhibition displays.
Here at Fabrisign UK we provide a variety of exhibition stands to suit your needs. For our full product range, click here!